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The Truth about How to Grow your Cleaning Business

The Truth about How to Grow your Cleaning Business

Start Your Cleaning Biz

Growing a cleaning business sounds easy on paper. Just throw around some business cards and flyers then, voilà, instant profitable cleaning business.

But it's going to be a bit more complicated than that. To grow a cleaning business you need to build trust with potential customers. So here’s how to do just that!

 

Potential customers are going to check you out.

Everyone has a horror story about a bad business, and the cleaning industry has more than its fair share of businesses that don’t live up to expectations.

So, before customers spend their hard earned money on a cleaner, they look for two things.

One is recommendations from people they trust. They will ask their family and friends for ideas on good cleaners to employ and they may also get advice from Facebook groups. Personal recommendations are the most powerful way of finding a good cleaner because our reputation is attached to it.

People want to be helpful and known as a great, go-to friend.

Google is the other method they use.

Last time you were looking for a new service, chances are you googled it.

Worried about a service that sounded a bit like a scam? Google the business name and scam. Instant answer.

Within a few minutes customers can check you out thoroughly online. They can see your Facebook page, website (or lack of one – red flag!) twitter account and any reviews that previous customers have left about you, good or bad.

It only takes a few seconds for customers to decide whether or not they trust you simply by looking at your website! Is it old and out of date? Lacks information about what you do? Doesn’t tell them anything about what they can expect when they sign up for your service?

Preempt them and Google your name and business. What comes up?

Does your Facebook account have strong opinions or posts that may be found offensive?

All of these issues are very easily fixed. Use privacy controls to limit what the public can see.

Now, I’m not saying that you have to spend thousands of dollars on an amazing new website! There are alternatives that you can easily build for free, like Weebly.com for example, that look professional.

The most important thing is to preempt and answer the customer’s needs and concerns. Tell them how they will feel after you have cleaned and how it will make their life easier.

 

It takes persistence and confidence to grow your cleaning business.

Especially when you first start, you will get a number of rejections.

Customers might be looking for the cheapest cleaner available. You should never work for less than the minimum wage. Ever! It’s bad business, you’ll end up frustrated and feeling exploited and won’t last long.

Sometimes you'll find customers that want more than just a cleaner (read ‘slave’).

Occasionally you'll find grumpy, difficult customers that your instinct tells you not to take on. Listen to that inner voice and run!

It absolutely takes persistence and a sales plan.

Consider what time of the year customers will be looking for a cleaner. The busiest time of the year for window cleaners is December.

Which brings us to…

 

It's about them, not you.

The key to a good sales conversation and ongoing customer relationship is that it's about them, not you.

So listen a lot more than you talk. Find out what is important to them. Why are they looking for new cleaners? What do they feel makes a good cleaner?

If you can show that you are genuinely interested in providing a great cleaning service and that you care about their business, they will trust you. And often be happy to pay a bit extra to keep you.

Check in regularly with them to make sure that they are happy with your service. Is there anything that needs to be improved?

Sometimes it can be the most surprising small things that they are concerned about that you would never have thought about! Meet that small need and there you have it, happy customer.

Happy customers are more likely to tell their friends about you too. So it’s a win/win all round!

 

It's not hard to stand out.

Service providers are notorious for being late. Ever arranged for a repair job on your internet service? How did you feel when they said the technician would arrive somewhere between 9am and 4pm. Then they get to your place at 5, or worse, didn’t turn up at all!

So if you arrange to do your cleaning job at a certain time and day, make sure you are there.

Smile and be friendly. That doesn’t mean being their new best friend, but it does mean following social norms like taking a polite interest in their business or home and being respectful.

Show that you are happy to meet them and learn more about how you can help.

Dress well in smart casual clothes. If you have a top with your logo on it, make sure you are wearing it. Have a clean, neat car that looks roadworthy!

Show that you take your cleaning business seriously and your customers will take it seriously too. And trust you.

 

Be professional and organised.

Every time your customers have contact with your cleaning business they should have a great experience. You should ooze professionalism and expertise.

That begins with your website and continues with each email, phone call and clean.

When you first meet with potential customers, do you have information that you can give them? You might have a FAQ sheet for them with information about your service or an official looking quote form with detailed questions that you take notes with. Do you have a quote app that you use on your smart phone that you can email to them straight away?

How do your invoices look? Do you send them on time? Do you leave behind a business card or feedback form every time you clean out of hours?

You will stand out from other cleaning businesses who don't care as much about what they do.

 

In the end

It is immensely satisfying to grow a cleaning business with customers that know and trust you. And the key is to care about the people and businesses you clean for.

It takes persistence and a bit of strategy, but it is totally doable!

About Us!

We are the Kimber family and manage our very own successful cleaning business.

Within six months of starting we were supporting ourselves in Sydney, one of the most expensive places in the world to live.

Over the years we have helped people like you start and succeed in their own cleaning business.

We would love to help you too through our new Start Your Cleaning Biz Community starting soon!

 

 

Like this post? Check these out!

 

 

7 Things about bidding for cleaning contracts I wish I’d known years ago.

7 Things about bidding for cleaning contracts I wish I’d known years ago.

Start Your Cleaning Biz

When we first started out Nathan quoted on a once off shop clean between tenants. Over the phone it sounded a straight forward and ‘easy to do’ clean. So we were happy to be bidding for this cleaning contract!

The owner was very friendly and continued to be for the entire time that we did the work. He was over the moon with the work that was done and how the shop sparkled and gleamed at the end. We are perfectionists after all!

Nathan and I, on the other hand, weren’t too happy. He’d just worked very, very hard all day for less than $10 per hour.

Yes, you read that right, less than $10 per hour.

What went wrong?

The cleaning that he wanted when we got there was very different to what he asked for over the phone. There was writing on the windows that needed to be removed and extensive grime that had to be scrubbed off along with other tough-to-get-clean jobs.

In one very little, ordinary shop.

It all came down to how we managed quoting for new jobs.

Needless to say, we learnt some very valuable lessons that we are going to share!

 

Don’t underprice yourself just to win the contract.

It’s never worth earning less money than you should just to win a contract. You will end up either working for very little, doing a quick or poor job, or getting resentful and throwing it in.

It may take a bit of time to work out how fast you can do a job and what kind of hourly rate you should be building in, but it’s worth figuring it out early on and sticking to it.

Think about your yearly costs, the hourly rate that you would like to be earning, ongoing expenses such as cleaning equipment and chemicals, and if you would like to take holidays and are thinking of paying someone to fill in for you.

This should give you an idea of the margin you should be building into your quotes so that you don’t end up working for very little.

Don’t fall for the ‘our last cleaner only charged x amount’, or the ‘I expected you to quote $15 per hour”.

These are red flags that should have you running for the hills!

A good client will focus on the quality of the clean, the scope of the work, your reliability and reputation, and how you will add to the quality of their work environment or home.

If they want a very cheap job (and we are talking well below minimum living wage here) there are others to do it for them.

Remember you are a professional! Charge for the quality work that you will do.

 

Never quote without viewing the premises.

It’s almost impossible to quote profitably on a premises without viewing it first!

You know that straight forward sounding house that should only take 2 hours to clean each week according to the owner?

They forgot to mention their extensive knick-knack collection that needs dusting every time.

And then there’s the safety aspect as well.

One memorable cleaning job we had involved a very large, unhappy Rottweiler.

Now don’t get us wrong, we both love dogs!

But we agreed to do the job without inspecting the premises. And didn’t realise there was a very large dog.

Not only was there a considerable amount of extra cleaning to do with lots of dog hair everywhere, but the dog would break into the house to defend his territory.

To the owners’ credit, they promised to leave the dog outside when we came. But that didn’t happen. The dog found his way in!!

So we didn’t last with that particular cleaning job, especially after Nathan was chased off the premises.

Moral of the story? Always inspect the premises BEFORE quoting!

 

Don’t give an hourly rate – give a price by week or month + include use of supplies and equipment.

When you put in a quote, give it as a full amount for each week, fortnight or month and include all your expenses in the price. Don’t break it down, that just invites bargaining.

A potential client will either accept your quote or not.

Don’t budge on your amount, or feel obliged to start justifying your price. A savvy client will appreciate the benefits of having a good, regular cleaner.

And they will be happy to pay for you.

The only exception to this is domestic housecleaning.

The home owner can reasonably expect you to spend a certain amount of time cleaning their home. If you have spare time at the end, scout around for something extra to do or ask if there’s anything that they would love to have done in the time you have left.

In house cleaning this goes a long way to building trust and loyalty. A happy customer is more likely to refer you to others and build your business.

 

Put it in writing and include what you will or won’t do.

Always, always, always work off a written agreement or contract with whatever cleaning job you are doing!

Even if it’s just a simple letter or email outlining what you are going to do each week/fortnight or month, do it.

If you are doing house cleaning, have a checklist to tick off each time you have completed what you’ve agreed with the owner. These are the basics that you do, with extras in any left over time.

If your customer wants any additional large cleaning requests like window cleaning, carpet cleaning or emptying out and cleaning the fridge, it will be clear from the start that it’s additional time and money.

No misunderstandings here!

This also protects against scope creep. And that’s a very fine line to walk!

Doing little extras as a cleaner is a great way to keep a happy customer and get referrals. So don’t be quick to say ‘that’s not in the contract’.

But don’t hesitate to quote additional fees for larger, extra cleans.

A good example is a large office we clean in Sydney. Every year they ask for the windows to have a thorough clean. And they are happy to pay for an extra day of work.

But if you find yourself moving heavy furniture to clean (huge workplace health and safety problem!).  Or maybe every week there is something extra that needs to be done and you are finding yourself spending more and more time without earning any extra money, there’s a problem.

Time to stop and have an honest, respectful and calm chat with the customer.

Either you need to write up a specific agreement (something that perhaps should have been done at the beginning) or change the one you have and say that it will now be extra for each clean.

 

Try and keep all your cleaning contracts close together.

This is a big one! The last thing you want to be doing is driving all over town wasting time and petrol travelling between cleaning jobs because you took them all on at random.

Advertise in select areas and group cleaning jobs together. Most office complexes are built in commercial areas, so that makes it a bit simpler! Leave flyers in the letterboxes around your existing customers.

Weigh up the time and travel costs before accepting a cleaning contract that is further away than normal. Will all of your profit go into petrol costs? Don’t be afraid to say no, or better still, see if there is someone nearby who would do the cleaning job for you.

 

Ask lots and lots of questions – be very clear on what they are looking for in a cleaner.

Are there any pet peeves that they have? What are their concerns?

Do they want someone who will go the extra mile, or are they looking for bargain basement cleaning?

What would make them really happy with a cleaner?

Do they want someone to use their products when cleaning (vacuum cleaner or eco friendly cleaning supplies), or do they expect you to bring your own?

Are they happy for someone else to clean while you are on holiday or would they prefer to change the day so that you are always the cleaner?

Who is the key person to talk to if there are any questions?

Be very clear on what their expectations are and you will be more likely to live up to and excel their expectations.

 

Put in writing your payment terms.

Always have payment terms included in your agreement or contract. Particularly when cleaning for other businesses, you need to write ahead of time your expectations for being paid. This could be payment made within 14 days or additional fees will apply.

For house cleaning customers this may mean payment in advance or on the day.

If for some reason you find yourself chasing up cleaning payments, you can refer to your written terms and negotiate payment. If a customer misses a couple of payments you can inform them that your services will cease.

Of course, always check with them by phone. We had one commercial customer who had been paying into a random bank account rather than ours! So it was worth following up in person to sort it out and keep their business.

 

So what’s the secret to bidding for cleaning contracts?

Communication!

The more you talk with your potential customer the better placed you are to serve them well AND make a profit. Understand what they are looking for, make sure they understand what you will be providing and everyone will be happy!

What do you think? Is there anything that you wish you'd know when you first started bidding for cleaning contracts?

Share in the comments below!

About Us!

We are the Kimber family and manage our very own successful cleaning business.

Within six months of starting we were supporting ourselves in Sydney, one of the most expensive places in the world to live.

Over the years we have helped people like you start and succeed in their own cleaning business.

We would love to help you too through our new Start Your Cleaning Biz Community starting soon!

 

 

Like this post? Check these out!

 

101 Ways to Get Clients for Your Cleaning Business!

101 Ways to Get Clients for Your Cleaning Business!

Start Your Cleaning Biz

Stuck for ideas on how to get clients for your cleaning business?

We have the answers! Below we’ve packed in 101 ways to find cleaning customers for all stages of business. So if you’re just starting out or you’ve been in business for years, you will find something that you can use.

 

But before you start…

Pick a type of customer that you would love to have, for example, professional couple, family, senior, office or shop. Then think about what would appeal to them about having a cleaner. Could this be more free time? Coming home to a lovely, clean house to relax in instead of needing to mop or seeing a dirty basin? Have them in mind whenever you are writing ads or flyers. Understand your customer – why they would use your service. Talk to them and appeal to those reasons.

Pick a memorable name and logo for your business. Think about colours and how they would appeal to your ideal customer. Do some online research on branding before making a decision. (have a link here on branding).

Think about the time of the year – ramp up your advertising at times when more people are thinking about having a clean home (family coming etc) and don’t bother too much when everyone is on holiday. End of financial year or during February are both great times to advertise a commercial cleaning business. For home cleaning or window cleaning, November and December are busy months as families prepare their homes for lots of visitors.

 

Notes on flyers!

Keep them balanced and clean looking. Consider using a graphic designer to create your flyer so that you present in the best way possible and don’t give an impression of new/unreliable/risky/too cheap. It’s worth investing a little amount of money starting with an attractive, effective flyer rather than using a template that hundreds of other cleaners use too!

When you are starting out and haven’t got any cleaning customers yet.

  1. Ask friends and family if they know anyone who needs a cleaner. You need to start somewhere! Give them business cards to hand out to anyone interested.
  2. Use a magnet on the side of your car advertising your services. Include a logo, short slogan and contact phone number. The only thing to remember is to keep your driving habits above reproach!
  3. Put flyers in letterboxes in suburbs that you want work in.
  4. Send a press release to the local paper. Talk about something that is relevant to your local community and a little about your story. For info on how to develop a press release, go here: Kellie OBrien
  5. Put flyers up on local noticeboards in shopping centres or commercial streets. Look out for ones run by local service organisations like the Lions Club. For a very small amount your flyer can be displayed in a closed noticeboard.
  6. Hand out flyers at local festivals and weekend markets.
  7. Volunteer with a local community group where you will come in contact with lots of people. The other volunteers will ask you what you do – cue networking!
  8. Talk to your hairdresser or beautician – they are incredibly well connected. Leave some business cards for them to hand out.
  9. Write an ad and upload it onto Gumtree
  10. Ask if you can put your business card in cafes and corner stores.
  11. Advertise in local papers – but keep it small and targeted. Advertising in newspapers can become expensive very quickly with little results, so monitor how many calls you get and how quickly you make back your investment.
  12. If you live on a busy road put a sign out in the front yard of your home (discreetly, of course and check with your council first!), or a sign on or near your front door.
  13. Use a great message on your phone that promotes your service. It can be as simple as ‘Hi, you’ve called X cleaning service and we are committed to providing the best clean possible for you. Please leave your name and number and we will get back to you asap.’ That way everyone that rings you will know that you know provide a cleaning service.
  14. Join the local golf club, gym, walking group or similar. It gives you a great opportunity to network with other people.
  15. Have an introductory rate (1st clean) then a set rate. Advertise it on your flyer.
  16. Team up with another business and share the costs of flyers (one side each).
  17. Team up with a cleaning supplies company for referrals and have a joint stall at a local market.
  18. Join the local business chamber or BNI chapter. They are committed to mutual referrals and the best thing is that they never include competing businesses in the same chapter.
  19. Register at your local business enterprise centre – they can send customers your way.
  20. Find a mentor or business coach that can hold you accountable and refer you to their network.
  21. Send an sms to everyone you know telling them about your new cleaning service.
  22. Go to networking events run by the local business enterprise centre. Be prepared to tell everyone about the benefits of using your service and potentially form partnerships (see the elevator pitch below!)
  23. Develop an elevator pitch – and sell your services more easily. For ideas on how to create an elevator pitch, go here: About Money
  24. Notice a home that has been recently sold, built or leased? Put one of your flyers in the letterbox. The new owners may thank you for solving the problem of finding a new cleaner!
  25. Leave bookmarks with your details in books at libraries or ask if you can put a flyer up on a noticeboard there.
  26. If you want commercial cleaning jobs
  27. Go for a drive around your local area and look for small office complexes or shops. Make a list of professional services (they usually don’t like cleaning their own offices), approach them and offer to give them a quote.
  28. Watch out for new office complexes being built and put flyers in their letterboxes when they are moving in.
  29. If you are looking for window cleaning, look for cafes or shops that have windows that are dirty. Go in and offer your services.
  30. Leave flyers in letterboxes of commercial complexes and office buildings.
  31. Look for businesses advertising on Gumtree looking for cleaners (they do!).
  32. Offer a referral deal to your existing commercial customers – one discounted clean for every successful referral for a business nearby.

If you want to grow your business

  1. When you email your invoice, ask if your customer knows anyone who needs a cleaner.
  2. A-frame out the front of the house while you are working (with permission).
  3. Leave spray packs for stain removal with clients (with your details on the label) Great for when their family/friends visit and staff see them.
  4. Have a magnet with your contact details and give it to your customers.
  5. Use an email signature and quote from a happy customer at the end of your emails.
  6. Sponsor a prize at a local school event. Provide a free window clean or spring clean as the prize.
  7. Gather testimonials and use them on your website and flyers. This provides social proof that people are happy with your service. But make sure you have approval to use the quotes.
  8. Put flyers in the neighbour’s letterboxes of your existing jobs. Let them know that you are cleaning local businesses and are happy to provide the same service to them.
  9. Use a trailer on the side of a busy road to advertise your cleaning service with a small billboard. Watch out for clearways and make sure it’s not blocking traffic in anyway.
  10. Form your own referral networking group with local businesses if there isn’t one that’s active already. Arrange to meet with them every month or so to swap information and referrals. Go here for more details on how to start your own: Fast Company
  11. Keep a record of all the quotes that you do, including contact details. If you aren’t successful in getting the job, give them a call in 6 months time. They may not be happy with the cleaners they chose, or are ready to put you on now.
  12. Thank your existing customers once a year with a small gift – they will be delighted and more likely to refer you to others.
  13. Ask politely for referrals when you finish your cleaning job.
  14. Send a handwritten thank you card to your best customers and include a couple of business cards.
  15. Subscribe to Source Bottle and respond to media callouts that fit. Anything to do with stain removal, cleaning contracts and business could be a great opportunity to promote your service.
  16. Use a copywriter to write your ads and nail your customers better. This includes developing a profile of your ideal customer and speaking directly to them. Shae Baxter
  17. Advertise on the back of a shop-a-docket in supermarkets.
  18. If you are aiming for an older market of customers, don’t overlook Yellow Pages! It’s surprising how many people still use them.
  19. Put your logo on your work clothing.
  20. Approach your local community radio and pitch the idea of presenting a segment on cleaning hacks and tips.
  21. Hand out balloons to families at festivals with your details on them. Families can’t resist balloons!
  22. Consider doing public speaking. Give talks on spring cleaning, eco cleaning or germ control at local community centres and seniors groups and give out your business card or a special offer at the end.
  23. Write an article for the local paper on removing difficult stains, eco cleaning or spring cleaning (or all three!)
  24. Consider participating in the group envelope flyers that are delivered to people’s homes.
  25. Sponsor a community centre newsletter and have an ad in it.
  26. Partner with a real estate agency for end of lease cleans – but make an appointment to go and see them. Do some research on the agency online and prepare a good presentation with a proposal to follow up. Don’t just turn up or leave a flyer and expect to get results. Real Estate agents and Property Managers really hate cleaning companies that simply leave a flyer every few months!
  27. Apply for local business awards. The exposure that you gain in local newspapers is invaluable!
  28. At the end of the year hand out calendars with your contact details on it. Great for house cleaning customers – especially older ones!
  29. Niche into one service then back it up with sponsorship. As an example, if you are providing an eco service, sponsor an environmental group and advertise the fact you support them.
  30. Attend trade shows and business expos and talk to stall holders about their cleaner challenges! Be prepared to hand out your business card and collect their details to follow up.
  31. Sponsor a local sports team. Each week their supporters will see your business logo and will be more likely to use your services.
  32. Make a welcome pack for new clients including the branded cleaning spray, magnet, information about your service, extra business cards and your logo on the bag.
  33. Ask local real estate agents if they have a welcome pack that you could include your details in. If they don’t, consider putting one together yourself and post it online for people to download.
  34. Made a mistake? Apologise with a hand written note. Your efforts will go a long way to repairing the business relationship and you may very well gain a loyal customer willing to refer friends and family to you.
  35. Write letters to the editor in the local paper about local issues to do with cleaning.
  36. Team up with a local builder and contract with them to do final building cleans. Phone ahead and make a time to go and talk to them personally.
  37. Consider writing a newsletter each month and post it to all of your clients. Write short articles on hints and tips for organizing and cleaning stains, or local events coming up (think about what would be most appealing to your clients). When they see how you go above and beyond, they will be more likely to refer you to other people.
  38. Give away pens at corporate cleaning contracts. There are bound to be workers there that would love a good cleaner!
  39. Offer gift cleaning packages for people leaving hospital or families that have just a baby. Family and friends buy 5-10 hours of cleaning/housekeeping. Leave flyers in visiting rooms in hospitals. While you are there, have a chat with the midwives for more ideas of reaching new mums and their families.
  40. When you are talking with customers, make sure you give them referrals to other local businesses. Those local businesses will then be more likely to refer other customers to you.
  41. Create a quirky t-shirt and give one to loyal customers! Same can be for umbrellas and usb sticks. Create a (stylish!) bumper sicker for cars. Give them out to customers, friends and family.
  42. Have pens and pencils with your details on them and leave them in strategic places where people use pens to fill out forms like the local post office or newsagency.
  43. Join a business mastermind group that meets regularly to swap referrals and business building ideas.
  44. Ask everyone who enquire of your services how they found out about you. That way you know what is working and what isn’t.
  45. Develop more official referral agreement with other businesses, like window cleaners or carpet cleaners and removalists. Leave coupons or special cards with them so that they can be tracked and you can give them a thank you bonus.
  46. Celebrate milestones in your business by having special, time limited promotions. So that could be getting your first employee, your first year in business or something similar.

Long term strategies online

These advertising ideas won’t necessarily create an instant flow of customers, but they will over time. When you are promoting your service on the internet it takes time to build trust and engagement. Then, and only then, will people start contacting you for your service.

  1. Create a website and optimize for SEO in your local area. This becomes the hub of your online marketing. Everything else you do to reach out to customers should lead back to your website. For great ideas on SEO go to Shae Baxter
  2. Start blogging about topics that are of interest to your ideal customer and do guest blogging on local blogs. Not sure about blogging? Go to Problogger
  3. If you have a website, use Google ads to drive people looking for cleaners to your website.
  4. Register your business on Google maps, being sure to include all of your contact details (this is great for website SEO too!).
  5. Use case studies to show how much of a difference your cleaning service makes to peoples lives.
  6. Have a frequently asked questions and answers sheet as a pdf available on your website for people to download all about your services. Use it to address any concerns they might have to hiring you as a cleaner and end on all the lifestyle benefits they will have instead. They are more likely to keep your details that way and hire you.
  7. Banner advertising on a local blog that has a good amount of traffic. When people click on your banner ad they are taken back to your website.
  8. Upload videos on spot cleaning and spring cleaning on YouTube. Again make sure it links back to your website.
  9. Set up a twitter account. Tweet links to your website, blog, youtube channel, Facebook page, blog posts, local attractions and services.
  10. Respond to other local businesses and build up a relationship with them. This can lead to referrals.
  11. Make sure you list your cleaning business on your personal Facebook profile so that people can find it easily. Include a link to your website or at least a contact phone number.
  12. Set up a Facebook page and link to lifestyle type tips/articles that fit the profile of your ideal customer.
  13. List your business and contact details on local online directories like True Local. Link back to your website.
  14. Run a spring cleaning challenge online. When participants find it hard to keep up, they’ll think of hiring you as a cleaner!
  15. Use retargeting ads through Facebook and Google ads to advertise to people that have visited your website and may need to be reminded to call you.
  16. Build an email list by offering something valuable (but cheap for you) like an ebook on spring cleaning or decluttering a house with your details at the end. Send out a regular email newletter giving different hints and tips on how to remove stains and other cleaning hacks.
  17. Use Facebook ads to reach busy professionals in your area.
  18. Join local Facebook groups for your area. Don’t spam them, but be really helpful and give useful recommendations. That way you become known as a great person and business will automatically flow your way.
  19. Create a LinkedIn profile then join local groups and be helpful. If you make a great impression and someone is looking for a cleaner, you will come to mind.
  20. Optimise your LinkedIn profile and update your status regularly, so that your connections are reminded that you are around and providing a valuable service.
  21. Create an infographic on cleaning techniques or spring cleans and promote it on Pinterest. Link back to your website.
  22. If you are starting to consider joining one of the online cleaning services apps – just look over them carefully, contact one or two of the cleaners already using them and find out how they go.
  23. Consider setting up your own online booking system so that it’s easy for new customers to book a time with you rather than trying to chase you up in person.

And three bonus ideas!

  1. Comment on blogs in your local area and be extremely helpful without overly promoting your services.
  2. Seek out groups of online home entrepreneurs and offer your services to them. They’d much rather be working on their business than doing house cleaning! And it’s a way of announcing they’ve ‘made it!’
  3. Promote local attractions on social media and every now and then remind your followers that they can have more time to enjoy them if they have a cleaner!

We know that there will be at least one idea above that you can use to find fabulous cleaning customers.

If you have any ideas that you've used that work, or any questions, share them below!

About Us!

We are the Kimber family and manage our very own successful cleaning business.

Within six months of starting we were supporting ourselves in Sydney, one of the most expensive places in the world to live.

Over the years we have helped people like you start and succeed in their own cleaning business.

We would love to help you too through our new Start Your Cleaning Biz Community starting soon!

 

 

Like this post? Check these out!

 

 

Cleaning Business Spotlight – Cat Evans

Cleaning Business Spotlight – Cat Evans

Start Your Cleaning Biz

One of the curious things about the cleaning business community is that many are very reluctant to share what it is really like.

I’m on a mission to bust that!

So I’m interviewing some of my great friends that have their own successful cleaning business and delving into what they have learnt and enjoyed.

First is the lovely Cat who initially ran a cleaning business in Canberra with her husband Beau, then they moved to Sydney and started up successfully again. I like to think of them as the glamour couple of cleaning!

 

What appealed to you about starting a cleaning biz?

Definitely the flexibility of being my own boss. It means booking in clients when I have time. If I need family time or time off I can take it. After having experience working for others having my own business meant being able to run my business the way I thought would best benefit my clients.

 

What lifestyle freedoms do you enjoy for having a cleaning biz?

I don’t have to worried about asking my boss to take time off. I can take it as needed. I can schedule my work around my personal life, not my personal life around my work. This means I can participate in volunteer work and have been able to spend more time on personal hobbies and with my family.

 

What was your biggest challenge starting up?

Definitely working out a way to advertise effectively without incurring huge expense!

 

Best way to find customers.

Use as many forms of advertising as possible! Use the internet, use a website, advertise on free advertising sites like Gumtree.com.au, do letterbox flyer drops regularly, use school newsletters and local papers. Anything to get your name out there. Also use promotional incentives for existing customers, if they refer you on to a new customer, give them a free hours clean.

What do you wish you had known when you first started?

I think it’s pretty obvious, but cleaning a business won’t happen overnight. Patience and persistence with advertising are key!!!!

 

Best equipment purchase for your cleaning biz?

It sounds funny but a window squeegee – it’s so much easier to have showers screens looking perfect with a squeegee in hand!

 

Favourite way to delight/keep customers?

Listen to their needs and then do what has been asked even if you wouldn't normally do things that way, or don’t necessarily agree. They are paying you to have things done the way they like it not the way you like it.

Do more than expected and always SMILE!

 

What does a day of cleaning look like for you?

It would definitely depend on the type of cleaning I'm doing. But if its domestic cleaning, I try to group the jobs by suburb and have jobs in the same suburb on the same day where possible. That way I can fit as many jobs in as possible between the hours of 8:30 and 5:30.

 

About Cat and Beau

Cat and Beau are the first choice home, office and window cleaners for many busy professionals in Sydney due to their strong attention to detail and work ethic.

When Cat and Beau aren’t cleaning they can be found enjoying a waterfront sunset or hanging with friends at a trendy Sydney café!

They are very happy to be contacted via shimmermission (at) live.com

About Us!

We are the Kimber family and manage our very own successful cleaning business.

Within six months of starting we were supporting ourselves in Sydney, one of the most expensive places in the world to live.

Over the years we have helped people like you start and succeed in their own cleaning business.

We would love to help you too through our new Start Your Cleaning Biz Community starting soon!

 

 

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7 Popular Myths (and Real Truths) about Professional Cleaners that need to be Debunked!

7 Popular Myths (and Real Truths) about Professional Cleaners that need to be Debunked!

Start Your Cleaning Biz

Professional cleaners expertly clean your home and office from top to bottom, leaving behind a gleaming, sweet smelling environment just for you. But what do we really know about them as people?

Here are 7 popular myths that are simply begging to be debunked!

 

Myth 1 – Only unskilled, high school dropouts clean houses and offices.

People of all different backgrounds choose to do cleaning. We have friends with university degrees who run a cleaning business as a lifestyle choice.

It gives them freedom to work less and earn more. They can easily save up for their next 6 months living overseas. Sometimes they grow their business to the point where they can live permanently overseas or semi-retire.

Yes! You read that right. We have friends that have semi-retired in their 30's from their cleaning business!

And this myth is assuming that it is really easy to be a cleaner. Which takes us to the next myth…

 

Myth 2 – It's so easy to run a cleaning business. Anyone can do it.

Well, actually, no.

Ask any small business owner and they will tell you that running a business is hard work. And it's no different for a professional cleaner.

They expertly juggle many different roles – marketer, sales person, customer service, accounts, web builder, time manager and problem solver just to name a few.

And as a cleaning business grows, the challenges increase, particularly if you decide to take on employees or contractors. That’s a whole new level of skills and problem solving!

 

Myth 3 – You'll never make much money as a cleaner.

There is a considerable amount of money to be made in cleaning. Some cleaners we know won’t clean for less than $60 an hour (and sometimes make more than that).

With a full time workload, that’s well over $100,000 a year.

It all comes down to which cleaning jobs you get and how you do them.

 

Myth 4 – They only do it because they have to.

It is true that very few people tell their career counsellor at school that they can’t wait to be a cleaner.

But once we get into the workplace we often find that working in the corporate world isn’t all it’s cracked up to be either.

Hands up if you would rather travel the world, spend more time with family and answer to yourself rather than KPI’s or a manager.

And lots of people are with you on that one.

Choosing to be a cleaner and running your own business is often very much a lifestyle choice. A lot of cleaners could easily go back to the corporate world but they choose not to.

 

Myth 5 – Professional cleaners are snoopers and gossips.

Woah there!

So. Not. True.

As with any industry or workplace, the reality is there’ll always be a ‘bad apple’. That being said, the majority of cleaners will not intentionally pry into the personal lives of their customers.

And they won’t gossip about you either. Rest assured that your personal life isn’t going to be on public broadcast!

Obviously though, cleaners, as with any business, get to know their clients well over time. And, a little like hairdressers, they tend to be good listeners. As well as a source of hints and tips!

 

Myth 6 – Only rich people hire house cleaners.

Who likes the thought of relaxing on the weekend rather than cleaning a house from top to bottom?

Yes, you and thousands of others who are working full time.

And the reality is that without a cleaner, chances are you are going to spend a good deal of time cleaning on the weekend, not relaxing.

So with more people working fulltime, having a house cleaner is becoming mainstream today.

And how wonderful is it to come home to a lovely clean home?

To a busy, working couple, this is a small luxury that pays for itself!

 

Myth 7 – Cleaners don’t actually care about their work or the environment!

Most cleaners take a great deal of pride in their work. To them, there is enormous satisfaction in seeing a clean, gleaming floor or sparkling room!

And there is a growing community of cleaners that take caring for the environment very seriously indeed. They gladly provide a valued service that doesn’t involve nasty, damaging chemicals. Most of these cleaners are concerned for their own health as well as that of the customer. Many don’t like working with harsh, damaging chemicals either!

So it’s a win for the environment and a win for the cleaner!

Do you know any more myths about professional cleaners that need to be debunked?  Add them in the comments below!

About Us!

We are the Kimber family and manage our very own successful cleaning business.

Within six months of starting we were supporting ourselves in Sydney, one of the most expensive places in the world to live.

Over the years we have helped people like you start and succeed in their own cleaning business.

We would love to help you too through our new Start Your Cleaning Biz Community starting soon!

 

 

Like this post? Check these out!

 

 

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